Popular Searches
Useful Links
Managing in Troubled Times Case Study




Case Title:
Kraft Foods: Arresting Fall in Growth Rate
Publication Year : 2007
Authors: Mahesh Pol, Mridu Vermai
Industry: Food, Diary and Agriculture Products
Region:US Europe
Case Code: TRT0068P
Teaching Note: Not Available
Structured Assignment: Not Available
Abstract:
Kraft is the second largest manufacturer of packaged foods in the US. It has several brands which contribute over $1 billion dollar each to revenues of Kraft. Kraft was registering below the target growth in sales in 2006. To arrest the fall in the growth rate, Kraft‘s C.E.O. Irene Rosenfeld (Rosenfeld) was launching several initiatives.
The case discusses these initiatives and also discusses Kraft’s earlier problems and initiatives to overcome these problems, US food industry, future potential for growth of Kraft.
Pedagogical Objectives:
- To anlayse the dynamics of the US food industry
- To discuss Kraft’s early growth strategy and its following decline
- To discuss Kraft’s revival strategy.
Keywords : US food industry; Managing in Troubled Times Case Study; Kraft Cheese; Oscar Mayer; Philadephia; Jacobs; Cool Whip; Orea; Itene Rosenfeld
Contents:
|
|
Related Case Studies
Recently Bought Case Studies

Global Banking Industry: The New Horizons
Price: $25
Hardcover edition
ISBN 978-81-314-2414-8Fast Food Retailing Industry - Vol. I
Price: $25
Hardcover edition
ISBN 978-81-314-2456-8Decision Making
Price: $50
Hardcover edition
ISBN 978-81-314-1571-9- View all Casebooks »
Case Studies On
Course Case Mapping For Financial Management - I
Price: $Course Case Mapping For Financial Management - I
Hardcover editionCourse Case Mapping For Quantitative Methods
Price: $Course Case Mapping For Quantitative Methods
Hardcover editionCourse Case Mapping For Marketing Management - I
Price: $Course Case Mapping For Marketing Management - I
Hardcover edition- View All Course Casemaps»
Course Case Mapping For
An Interview with Personnel of Vaatsalya Group
Price: $Vaatsalya Hospitals (B): The Operational ModelAn interview with Dr. Ashwin Naik & Dr. Veerendra Hiremath
Price: $Vaatsalya Hospitals (A): The Business ModelAn Interview with Dr.Rajiv Malhotra & (Prof)Dr.M.P.Sharma
Price: $Managing a World-Class Hospital: The Rockland Story- View all Video Interviews»
Video Interviews
Training and Development
Executive Brief with Anjali Mukherjee
Highly Recommended for Human Resource Management / Training and Development CourseYou Can't Play by Rules, Always
Executive Brief with R.D. Prasad, Product Manager.
Highly Recommended for Organizational Behavior CourseNew Recruit MBAs Attitudes
Executive Brief with Lopamudra Ray, Keya Gupta and Deepika Lingala.
Highly Recommended for Organizational Behavior Course- View all Executive Briefs»
Executive Brief
David Conklin
David Conklin, is a professor at the Richard Ivey School of Business
Speaks on Government and BusinessLord Meghnad Desai
Lord Meghnad Desai, is an Indian-born British economist and Labor politician
Speaks on Government and BusinessVijay Govindarajan
Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
Speaks on Reverse Innovation- View All Executive Interviews»